De Meern, The Netherlands Ð If sales are directly proportional to marketing efforts, Benelux NEXTSTEP distributor IC Group should be swamped with new customers by the summer.
The company in December released Take the NEXTSTEP, a compilation of NeXT corporate profiles, white papers on various technical topics, and purchasing proposals for bundling options. The book, along with third-party product brochures and a copy of the Electronic AppWrapper from Paget Press, was mailed to over 200 resellers, developers, and users.
The mailing came right on the heels of a seminar series that IC Group conducted with major Dutch NEXTSTEP partners and customers, including HP and Eurocard Mastercard Nederland. The seminars featured live application development; PDO demonstrations on HP 9000 and Vectra PCs; guest speakers from customer sites; and the introduction of IC Group's WORK*OO*BENCH, a custom application for managing object-oriented project development.
And through NeXTTOUCH, an interactive network-information service, IC Group is also attempting to "make professional computer users and software developers of object-oriented technology and portable ObjectWare," according to the company. Users can receive press releases, technical sheets, white papers, magazine articles, and ObjectWare solutions. IC Group: 31/3406/212-25; dvlamings@icgned.nl.