Paget's electronic order form automates many of the details of ordering software off the disk, filling in prices and calculating shipping charges and taxes. The day after sending it off, we received confirmation of our order in our morning e-mail.
The try-before-you-buy approach is both the most eclectic and most practical example of direct marketing the Sleuth has yet seen. Paget has achieved the seemingly impossible by making direct marketing a fun experience. You can read product brochures prepared by the individual companies right on-line, view screen shots, and run demonstration versions of the apps. Many can be unlocked and used immediately, simply by supplying your credit-card number to Paget Press by e-mail, fax, or telephone (all messages are encrypted to ensure security). Manuals are delivered the old-fashioned way, by U.S. mail.
To run EAW, you need a computer running NEXTSTEP 3.0 or 3.1 with screen resolutions of 1024-by-768 or higher and a compatible CD-ROM drive.
Paget Press: 206/448-0845, 206/ 448-2350 fax; eaw@paget.com.
Each month, the Sleuth will look at a different aspect of NEXTSTEP marketing.