|Making a computer an effective tool
requires much more than simply making a computer. It requires
establishing partnerships across the industry - to ensure that the best
software is developed quickly, and that there is widespread access to the
technology. What you see in the NeXT Computer today demonstrates how
effective the right partnerships can be.
An example, NeXT may not be the biggest computer company, but it does
have the largest and most impressive research lab of all: Higher
It was our alliance with the leaders in academia that helped NeXT
develop a vision of what a new-generation computer could be. Even
before its general release, the NeXT Computer was alive and functioning on
campuses nationwide - in science labs, in engineering labs, on professors'
desks and in students' hands.
What we learned there, from uses as diverse as the university community
itself, has helped make the NeXT Computer as powerful and usable as it is
today. Further, our collaboration with academia has encouraged some
of the nation's most adventurous minds to begin developing applications
for the NeXT System. As this relationship flourishes, NeXT will
continue to provide innovative products for universities - many of which
will have an impact far beyond the campus boundaries.
To make our technology available across the country, NeXT has formed
another important partnership - with Businessland. This organization
maintains a sales force of over 700 people to meet the computing needs of
the Fortune 1000. It also maintains over 150 locations
One particular strength of Business is its experience in the area of
networking. Having successfully connected more desktops than anyone
in the industry, Businessland has the expertise to ensure that NeXT
Computer fits into any environment, and works well with existing equipment.
Businessland has achieved its success largely because of its commitment
to helping customers after the sale. They can provide full training,
along with complete technical support. As an indication of the
importance Businessland attaches to its customers' post-purchase success,
the company employees more system engineers than it does salespeople.
Businessland is NeXT's exclusive authorized dealer.
Of course, there is another partnership that's absolutely critical to
providing a useful product: NeXT and the software industry - something
that should be immediately apparent in the unprecedented amount of
software bundled with the system.
There's WriteNow, for word processing. A powerful SQL Database
Server from Sybase. Mathematica, a symbolic mathematics
program. Objective-C, a programming language. Allegro CL
Common Lisp, for development of artificial intelligence
applications. And NeXT's own Digital Library, Mail and NextStep,
complete with programming kits for sounds and music.
In addition, many of the major developers have already announced their
plans to create software for the NeXT System. Ashton-Tate, Lotus and
Aldus all expect to ship exciting new products. Informix will
deliver their innovative graphic spreadsheet, Wingz, integrated with
Informix-SQL, a high-performance relational database.
Adobe is preparing Illustrator, which harnesses the power of Display
PostScript to create camera-ready art. Frame Technology will offer
FrameMaker, a feature-laden professional publishing package. And
Media Logic is developing Artisan, an advanced high-resolution grayscale
painting, drawing and image processing system.
Hardware developers are working with NeXT as well. Cayman Systems will
be producing GatorBox, a gateway to link Macintosh to NeXT and vie
versa. And Dayna Communications is working on DaynaFILE, an external
SCSI disk drive that can read and write standard UNIX disks, as well as
disks created in MS-DOS and Macintosh environments. (in either 5.25"
or 3.5" disk sizes).
The partnerships established by NeXT have resulted in a machine that is
poised for the future, but quite functional today. Those who have
committed themselves to NeXT technology have done so with a vengeance, and
the enthusiasm as been gratifying. Of course, we continue to
cultivate new partnerships. Because as powerful as our engineers
made the NeXT Computer, these partnerships make it more powerful still.