|One of the most important considerations
in selecting a computer is the way it performs today. Of equal
importance is the room it allows for growth in the future.
By this, we do not refer to a physical ability to accommodate extra
memory chips or expansion cards. Rather, we address the greater
issue of "headroom": whether the machine itself is capable of
absorbing major innovation, or has already reached its peak.
In the preceding pages, you've seen how the NeXT Computer offers a
technology that can be put to full use today. You've also seen how
it provides a platform for future development with seven breakthroughs.
The NeXT Computer's architecture achieves new levels of throughput,
allowing the machine to perform simultaneous operations efficiently - in
much the same way as a mainframe does.
Its optical drive makes it possible for day-to-day applications to call
upon vast resources, to manipulate not just pages of information, but
entire books' worth.
Its ability to produce CD-quality sound means we will see applications
that let us interact with the computer in entirely new ways, using sound
cues as well as visual ones.
The unified imaging system allows the user to reap the benefits on the
screen that have previously only been available on the printed page.
The NeXT Computer's graphical, intuitive UNIX interface allows even a
novice user to sit down at the computer an immediately enjoy the
advantages of a full multitasking environment.
The expansion of Mail into multi-media communication allows electronic
messages to be every bit as complete as human communication, right down to
the spoken word.
And the NextStep development environment brings the power of the
graphic interface to the programmers themselves, to allow faster design,
creation and modification of applications.
All of these breakthroughs combine to create almost unimaginable room
A developer about to create software for the NeXT Computer will see
more potential than in any computer ever designed for popular use.
With these features standard in every NeXT System, new levels of
performance can be built into applications without requiring the user to
invest in a single piece of additional equipment. That alone removes
one of the greatest roadblocks to the creation of more powerful
software. And the potential for the developer is transferred
directly to the user.
The future aside, though, NeXT technology allows for a very productive
The partnerships that NeXT has formed with Higher Education, software
developers and Businessland all contribute to the usability of NeXT
technology today. Literally out of the box, the NeXT Computer runs
more software than has ever run on a revolutionary new platform - without
requiring even a single visit to a software store. And many other
major developers have already announced their commitment to releasing
software for NeXT users.
Those who chose to put NeXT technology to work will find an immediate
source of equipment and technical support in Businessland, with its many
locations nationwide. Not only does Businessland have the resources
to meet individual and corporate needs, its years of experience in
networking ensure that NeXT Computers can be completely integrated into
environments of mixed manufacture.
Now that you're more familiar with NeXT technology, we invite you to
experience it firsthand. If you are part of a university community
already using NeXT Computers, contact your campus computer center.
Otherwise, simply visit your nearest Businessland location.
As many will enthusiastically confirm, your first experience with the
NeXT Computer System will be as captivating as the first time you ever
used a computer.
A personal demonstration will give you an opportunity to explore, and
provide ample evidence that the NeXT decade has begun.