From InformationWeek:
A Capgemini Group survey of more than 1,000 consumers found that 77% weren't even aware of the technology.
Despite the attention privacy has gotten with regards to radio-frequency identification technology, only a small number of consumers are aware of RFID at all. So says a study conducted by Capgemini Group and the National Retail Federation.
The study, which surveyed more than 1,000 consumers, found that 77% weren't familiar with RFID. Of those that were, 42% had a favorable perception of the technology, and 31% had no opinion.
http://www.informationweek.com/story/showArticle.jhtml?articleID=22101950
Posted by holtzman at June 25, 2004 01:48 PM