RFID Privacy Happenings

RFID: 'You know you want it'

This article in SiliconValley.com reports that in 2004, the RFID industry will overcome privacy concerns -- not by committing to stronger privacy measures and policies, but rather by buying off the consumer.

"Despite high street retailers including Marks & Spencer and Tesco trialling the contentious technology and then ditching it due to the reaction from the public, a report from Forrester Research has found that consumers wouldn't mind being tracked with the radio tags if it meant cheaper shopping."

Full article at:

http://www.silicon.com/management/government/0,39024677,39117651,00.htm