In IP Addresses For Coke Cans? Verisign receives some press on their announcement of EPC products, due to be demonstrated at the EPC Symposium, September 15-17 in Chicago. I always thought Coke cans were a particularly difficult challenge in terms of RFID tagging. Is that impression wrong, or was this just an unfortunate example chosen by internetnews.com?
The article mentions privacy concerns, and Verisign's answer is that they have an existing suite of authentication and security products which can be overlaid atop the EPC network. It reads as though Verisign thinks the privacy issue is not so much about consumers wanting protection from having their actions tracked, but rather about competing commercial entities using RFID and EPC data for corporate espionage.